28. Oktober 2008
Zeitungen: Elitär ist die Zukunft
Just as the development of modern agriculture led to a demand for varieties of processed food, the information age has created a demand for processed information. We need someone to put it into context, give it theoretical framing and suggest ways to act on it. The raw material for this processing is evidence-based journalism, something that bloggers are not good at originating.
Not all readers demand such quality, but the educated, opinion-leading, news-junkie core of the audience always will. They will insist on it as a defense against “persuasive communication,” the euphemism for advertising, public relations and spin that exploits the confusion of information overload. Readers need and want to be equipped with truth-based defenses.
Jim Nolan am 12. November, 2008 um 13:53 Uhr #
I came across your blog looking for articles about marketing and advertising.
Congrats for the topics you´ve been posting. I´ll include a link from my blogroll.
All the best,
Jim Nolan
sales@promogiftstore.com
http://www.promogiftstore.com